The protagonist of the series is a single piece of curious, playful matchstick. Each episode starts the same way: the main character, the blue headed matchstick matchstick pops out of the box. At the end of each story, he jumps back into the empty box. The series is aimed primarily at the teenage age group. Young people’s curiosity, courage and openness are reflected in the way the protagonist steps out of his safety and explores the world around him.

The humour of the episodes is not only in the unexpected twists and turns in the stories, but also in the fact that each episode is like a puzzle game. The audience is constantly having to guess what situation the matches represent.